Fashion & Lifestyle Blog


Homogenous cool at JW Anderson

Born in Northern Island in 1984, Jonathan William Anderson originally wanted to peruse a career in acting. After discovering a love for costume design, Jonanthan enrolled in the London College of Design to study menswear and four years later, in June 2012, won funding from the Topshop sponsored NUGEN scheme to showcase a collection at London Fashion Week that September. With the world's fashion eyes on his collection, JW Anderson's name was firmily on the map and his new band of celebrity followers in Alexa Chung, Rihanna, Oixie Geldof and Rita Ora didn't hurt his brand's image either.

'It's always been about men borrowing women's clothes, women borrowing men's clothes' and his blurring of the lines between dressing for sexes runs solid in his SS14 collection. Using precise shapes rather than cuts to dress the female form, the collection which  Jonathan described as 'avant-bland' has a distinct Japanese feel with origami inspired pieces and skillfully cut, unexpected fabric squares shaping the garments. Monochrome featured strongly and some of the Menswear collection could just as easily sit nicely in my wardrobe. JW Anderson stands out from the fash crowd with a sharp collection like this. I am excited to see how this collection will be worn by the brand's followers & translate to the streets. 

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