IRISH FASHAHOLIC

Fashion & Lifestyle Blog

31/05/2014

A Hair Revolution


For so many years, hair company advertising campaigns have led us to believe that lather and tropical smelling shampoos equal clean, beautiful hair. What causes shampoo to lather? Detergent. Detergent that you wash your harshly stained clothes with. Chemical overload that strips colour and natural health from hair, resulting in us having to then overload on conditioner, masks and treatments to repair the regular damage we impose on our luscious locks.

Some of the top brands in the world are now revolutionising how we wash our hair, taking out the detergent chemical and producing much milder cleansing oils and balms that both wash and treat our hair in one. Shu Uemura, Kerastase have all introduced gentle cleansing and most recently, Bumble and Bumble founder Michael Gordon launched 'Purely Perfect' saying 'hair is a very delicate fabric, so by not putting detergent in it, you get better results'. 

Another of my favourite brands JOICO have brought out Color Endure. Sulfate-free Color Endure keeps color true to hue with a triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.

U Magazine's Irish Colourist of the Year, Sabrina Hill, owner of Kopper Hair says ''When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment?''  Sabrina says that redheads – the hardest hit in the fade department – love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Their inside secret: Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes and Bio-Advanced Peptide Complex aids in reconstruction.

Less chemicals, healthier hair? It all sounds so perfect.......but will I miss the mental satisfaction from a lifetime of lather? I hope not, I'm going to treat my locks as I treat my cashmere from now on! 




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