Fresh and light, the SS15 collection from COS is a joy to the sartorial eye. COS has always been my favourite label for functional dressing, clean lines and a taste of high fashion and high quality at purse friendly prices to suit my budget. Unlike labels that churn out season trend after trend, COS maintains its own strong identity with strong pieces that can be easily reworked and reworn to suit any season. I attended the SS15 pre launch in Dublin before Christmas and have been eagerly awaiting this beautiful collection since.
Launching in the UK on London's Regent Street in 2007, the brand now boasts 103 stores across 21 countries. Part of the H&M group, COS prices start off where H&M's end. This allows the brand to deliver design-led, high quality product through smaller-scale individually designed boutique stores with great customer service. The brand adopts H&M's strong ethical values following H&M's code of conduct and do not sell real fur, only using leather derived from animals that have been bred for meat production. COS' interior id designed by noted architect William Russell, whose retail pedigree includes store design for Alexander McQueen.
I was lucky enough to browse the new collection at the Wicklow Street Store in Dublin, which will hit stores soon and I have been saving my pennies, turning a blind eye to the high street sales since. There is an air of sportiness to this collection, all a nod to the functional feel of COS but with a twist of new suggestions for dressing with features of fragmented typography. Menswear and accessories hit the spot with city bags and Derby sneakers for men and minimal leather strap sandals and typography element jewellery for women. As a model agent, I adore their no-fuss campaigns with models appearing merely as still mannequins, letting the garments do the talking. Don't waste your hard earned bucks on too many sale splurges this month, the new COS SS15 will be worth the wait and your new COS pieces will work hard in your wardrobe for many seasons to come.